The Psychology of Selling by Brian Tracy

Favorite Quote
“Help yourself warm up and prepare mentally by repeating, ‘I feel happy! I feel healthy! I feel terrific!’ It is not possible for you to talk positively to yourself, using words like this, without immediately feeling happier and more confident.” — Brian Tracy
The Book in One Sentence
The Psychology of Selling motivates you to work on your self-image and how you relate to customers so that you can close more deals.
Why should you read it?
This is one of the older (but golder, hoho) books on sales psychology. The ideas are basic but solid, and if you’re in sales or want to get better at it, this is a good read.
Key Takeaways
Utilize the power of your subconscious to become more successful.
You will get more motivation and passion if you learn from the right people.
Questions are the holy grail of unearthing customers’ needs and they will help you make more sales.