Start With Why by Simon Sinek

Favorite Quote
“People don’t buy what you do; they buy why you do it.” — Simon Sinek
The Book in One Sentence
Start With Why is Simon Sinek’s mission to help others do work, which inspires them, and uses real-world examples of great leaders to show you how they communicate and how you can adapt their mindset to inspire others yourself.
Why should you read it?
This book will change how you communicate with anyone in your company, from the CEO to the janitor, and chances are, even the people outside of work. Be sure to watch Simon’s world-famous TED talk as well. It’s a great starting point before diving into the book, which will help you master the specifics of why-based communication.
Key Takeaways
If you want to inspire others, always communicate your why first.
Excited employees are the best resource for any business.
You don’t need sleazy sales tactics when you start with why.