Hooked by Nir Eyal

Favorite Quote

“All humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance and avoid rejection.” — Nir Eyal

The Book in One Sentence

Hooked shows you how some of the world’s most successful products, like smartphones, make us form habits around them, why that’s crucial to their success, and how you too can use the four-step framework they rely on to make your product a success.

Why should you read it?

This book feels like it belongs in the forbidden section of the Hogwarts library, but in today’s social-media-heavy environment, it is also required reading. If you’ve ever wondered what makes social media so addictive, you have to read this book. It’ll also help you make your products more sticky, but remember: Knowledge is power, and we must do our best to use our power for good.

Key Takeaways

1. The most successful products in the world make us form habits around them.
2. One of the key ingredients of a habit-forming product is having variable rewards.
3. Ask yourself 2 questions to find out whether your product should be habit-forming in the first place.