The 10X Rule by Grant Cardone

Favorite Quote

“As long as you are alive, you will either live to accomplish your own goals and dreams or be used as a resource to accomplish someone else’s.” — Grant Cardone

The Book in One Sentence

The 10X Rule will show you how to achieve extraordinary success by pointing out what’s wrong with shooting for average, why you should aim ten times higher when tackling your goals, and how to back up your new, bold targets with the right actions.

Why should you read it?

Yes, Cardone is a loud, salesy, abrasive and over-the-top person. That said, his heart is in the right place in encouraging you to think bigger. What if you asked for ten times the results and put in ten times the effort? The thought experiment alone will reveal: You’d approach your goals in an entirely different way — and that’s what this book is all about. If you want to succeed in anything, this book will hold some interesting ideas for you.

Key Takeaways

1. The problem with average is that it may not last very long.
2. The 10X Rule has two parts: outstanding effort and audacious goals.
3. Most people know only three degrees of taking action, but there is a fourth one and it’s the best.