Good to Great by Jim Collins

Favorite Quote
“By definition, it is not possible for everyone to be above the average.” — Jim Collins
The Book in One Sentence
Good to Great examines what it takes for ordinary companies to become great and outperform their competitors by analyzing 28 companies over 30 years, who managed to make the transition or fell prey to their bad habits.
Why should you read it?
If your business has been around for some time but feels like it’s just cruising along, read this book. It’ll show you how to get on top and stay there, which is something few businesses ever achieve. If you need long-term motivation and big-picture strategy for an established company, this is the book to grab. Also by Jim Collins, also great: Built to Last and Great by Choice.
Key Takeaways
Find your Hedgehog concept.
Only adopt new technology if it helps you reach your goal.
Confront nasty facts head on but don’t lose hope.