The Personal MBA by Josh Kaufman

Favorite Quote
“Business schools don’t create successful people. They simply accept them, then take credit for their success.” — Josh Kaufman
The Book in One Sentence
The Personal MBA will save you a few hundred grand by outlining everything you really need to know to get started on a thriving business, none of which is taught in expensive colleges.
Why should you read it?
College professors make free markets sound theoretical and complicated. Actually, business is one of the most practical areas of life there is! Having written a world-class blog about business for almost 20 years, Josh Kaufman will make sure you’ve got your head on straight. Especially recommended for anyone considering an MBA. Read this first, then decide.
Key Takeaways
Make sure your business addresses at least one of the four core needs.
Think about the context of your marketing message.
If you ever need to make a deal, do the work up front, so the negotiation becomes easy.